Critical Reflex brings 14 pioneering games to Beijing G-FUSION GAME FEST, with four new games making their mainland debut!

Jun 25, 2025

Critical Reflex brings 14 pioneering games to G-FUSION GAME FEST in Beijing, and four new works debut in mainland China!


Independent game publisher Critical Reflex officially announced the lineup of the 2025 Beijing G-FUSION GAME FEST exhibition. Among the 14 works, "No, I'm not a Human", "Militsioner", "DROWNED LAKE" and "TANUKI: Pon's Summer" will be open for trial play in mainland China for the first time. The works exhibited this time will also confirm its core concept of "turning niche into trend"!


◆ First trial lineup

No, I’m not a Human

Struggle to survive in a randomly generated horror story! Disaster strikes, and "pseudo-humans" and humans mix to invade your home.

Each time you start, you must distinguish between friends and foes from vague clues (are red eyes a feature? Or are they neat teeth?). In the midst of suspicion, your choice is crucial: accidentally killing innocent people or letting the pseudo-humans go will lead to different outcomes. Choose to open the door and pull, or close the door and defend yourself? Fate is in your hands.


Militsioner

Step into Kafka's absurd world! You are framed for a crime, and a huge black police is always watching you. Your goal is to escape this damned city and reach the train station!

In a dynamic world, survive through exploration, manipulation of relationships (flattery, deception or anger) and multiple escape routes (stealth, bribery or force). Choose carefully, every action has consequences, and making noise or breaking the law will lead to hunting. Run, hide or rely on allies to escape - but remember, relationships are the most important here.


DROWNED LAKE

Dive into the dark waters of Brazilian folklore! DROWNED LAKE is a narrative horror game where you play as a reporter, a first responder and a fisherman as you explore a cursed lake and uncover its deep secrets.

A blend of exploration and survival horror, the game features a unique dual perspective (isometric + first person) that lets you face your fears as you search for the crucial video tape. Inspired by Brazilian mythology, the world is full of strange atmosphere, and every fish you salvage is a risk - there is only a fine line between salvation and damnation. Be careful, there is always something watching in the lake.


TANUKI: Pon's Summer

Become a postman tanuki and deliver packages to the town on your bike! In "TANUKI: Pon's Summer", you need to earn enough money and items within a month to repair the shrine for the big tanuki festival at the end of summer.

Accumulate resources by delivering goods and participating in various activities invited by residents (such as baseball and fishing), gradually build and decorate the shrine to restore its former style and experience the rich Japanese summer style. Created by Kyoto team Denkiworks.


◆ Featured game lineup


◆ About Critical Reflex's publishing philosophy


Unconventional operating philosophy

"When you have enough game experience, you will clearly perceive what true innovation is"

——Founder Rita Lebedeva accepted an exclusive interview with GamesIndustry.biz


Intuition-driven review

Abandon market data analysis and adopt the "atmosphere review meeting" mechanism: team members must fiercely defend the signed games. This model successfully discovered unconventional hits such as "Buckshot Roulette" and "Arctic Eggs".


Cultural heritage builder

Free distribution of "TELEFORUM" to cultivate audiences for "DROWNED LAKE", while paying the developer the full expected revenue. Lebedeva emphasized: "We pursue cultural waves rather than safe signings, and the first-day sales are far less important than whether the work will be remembered ten years later" (Polygon exclusive interview).


External evaluation

Rated as "Best Weird Game Publisher of 2024" by Polygon

GamesIndustry.biz said it "rebuilt the spirit of independent games in the wave of AAA industrialization"

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