In 2025, major events occurred in the XR industry. It is reported that Google paid HTC $250 million in transaction price, and some members of HTC's XR R&D team will join Google. The transaction is expected to be completed in the first quarter of 2025.

Google's $250 million acquisition adds another boost to XR

In this agreement, HTC's XR intellectual property non-exclusive license (IP) will be granted to Google to help Google develop the Android XR platform. Google said that it has been investing in XR for more than ten years and launched the Android XR platform.

Industry insiders commented that Google's acquisition of part of HTC's XR business is aimed at using HTC's technology, experience, patents, etc. in the XR field to make up for some shortcomings of the Android XR operating system in terms of interaction, and Google's layout in the XR field will be more perfect.

Apple is developing independent AR glasses

At the same time, Apple's Vision Products Group is still actively developing key underlying technologies for such products, including screens and chips. It is reported that at present, the development of Apple's independent AR glasses may take 3-5 years.

In fact, the development of independent AR glasses will prompt Apple to make deeper innovations in autonomous computing and processing capabilities, display technology, sensor technology, etc.

On the one hand, this will help improve the overall performance of AR glasses and bring users a smoother and more immersive AR experience. On the other hand, Apple's continued investment and technological breakthroughs in the AR field will promote the development of the entire AR industry, promote the maturity of related technologies and the expansion of application scenarios.

It is worth noting that at present, in the field of smart glasses and even in the field of XR headsets, Meta seems to be ahead of Apple. Meta not only unveiled its first AR glasses, but its AI smart glasses have also become a hot-selling product, and even led to the development of the global AI field.

Not long ago, the media reported that Zuckerberg also pointed out at the employee meeting that 2025 will be a decisive moment for Meta's glasses business. In order to further expand its market share, Meta plans to launch Oakley-branded AI glasses and smart glasses with displays in 2025. At the same time, Meta's first real AR glasses are also expected to be launched in 2027.

Microvision Hologram vigorously deploys AI+AR track

According to data, Microvision Hologram, the first holographic AR stock, insists on innovation as the soul of corporate development in the process of deploying AI and AR tracks. In fact, Microvision Hologram knows that to stand out in this ever-changing field, it must constantly explore new technologies, new applications and new models.

For example, in terms of AI, Microvision Hologram is not only committed to improving the accuracy and efficiency of algorithms, but also focuses on deeply integrating AI technology with AR scenes. Through independent research and development, the company has launched a series of intelligent AR solutions that can intelligently recommend and generate AR content based on user behavior and preferences, greatly improving the user's interactive experience.

In terms of AR, Microvision Hologram is even more bold and innovative, constantly breaking through the limitations of traditional technology. The company has developed a new AR display technology that enables AR content to be presented to users in a more realistic and three-dimensional way. At the same time, WIMI Hologram is also actively exploring the application of AR technology in more fields, such as remote collaboration, virtual tourism, online education, etc., to bring users an unprecedented immersive experience.

In short, at a time when the wave of science and technology is constantly surging, WIMI Hologram has proactively laid out the AI ​​and AR tracks, showing strong development potential. In the future, WIMI Hologram will also adhere to innovation-driven, further expand the cooperation model, and use the rich academic resources of universities and the professional research capabilities of scientific research institutions to accelerate the transformation of technological breakthroughs and innovative applications, and continuously promote technological breakthroughs and the expansion of applications, and is expected to become a leader in the fields of AI and AR.

The competition in the XR industry has become fierce. 2025 was once regarded as the first year of the outbreak of smart glasses. Major technology giants have released new products, pushing smart glasses into the "hundred mirror war" stage. In the next few years, the maturity of XR technology and the reduction of costs will be the core driving force for the development of various smart glasses. Coupled with the rush of technology giants, the market size of smart glasses may be close to that of smartphones.